Posts tagged: marketing

UFC 94 Flashback: GSP, Machida Gain Victories

By Ross Everett, February 10, 2010 8:56 am

Reigning lightweight champ BJ Penn entered his main event battle against welterweight kingpin Georges St. Pierre looking to become the first man in UFC history to simultaneously hold titles in two weight classes. GSP never gave him the chance to make history, as he stopped Penn after four increasingly dominant rounds to retain his belt with a TKO victory and make a compelling case for being the pound for pound best fighter in mixed martial arts.

Both fighters had considerable fan support, with vocal, flag waving delegations from the Hawaiian Islands and Canada in evidence. During ring introductions, both men received enthusiastic cheers tempered with a few boos. After the opening horn sounded, however, the Penn backers had little to cheer about while the champions supports broke out in G-S-P chants on several occasions. The first round was fairly evenly contested, with St. Pierre trying to get a first hand feel for Penns often unorthodox”but highly successful”takedown defense. GSP made several takedown attempts, but had them repeatedly stuffed by Penns incredible balance and flexibility.

Boxing guru Freddy Roach recently praised Penn as the best technical puncher in MMA, but he had no opportunity to bring this weapon to bear as he had trouble finding the range from the outset. GSP mixed up his look perfectly, either staying just outside Penns range using his 6 reach advantage effectively or more often smothering his opponent on takedown attempts. St. Pierre was unable to complete any takedowns during the first round, but easily dictated the pace and style of the bout.

GSP began to assert his dominance in round two”with Penn starting to fatigue he was no longer able to fend off St. Pierres single leg takedown attempts by balancing on one leg. GSP got a takedown early in the frame and began to mount a ground and pound assault while moving around in Penns legendary guard almost at will moving from half guard to side control with frightening ease.

The eventual outcome was foretold between rounds two and three, as the obviously exhausted Penn required a pep talk from his entourage to continue. Across the cage, GSP calmly sipped water and listened intently to trainer Greg Jacksons instructions looking for all the world that he could go 12 rounds if necessary.

Round three was similar to the previous one, with GSP taking his opponent to the mat with a decreasing level of resistance and mauling him with punches and elbows once he got there. His complete control over the BJJ black belt Penn was incredible. That may be the most exceptional thing about Georges St. Pierre”his willingness to attack his opponents strengths and success at doing so.

The fourth round was a wall to wall rout for the Canadian welterweight champion, who started by effectively trading strikes with Penn before taking him down once again and resuming his highly successful ground based attack. At this point with GSP moving around at ease and Penn mounting little resistance it was apparent that the challenger was physically spent. St. Pierre almost ended the fight on the ground, as referee Herb Dean repeatedly reminding Penn that he needs to fight back. Penn survived the round on instinct alone, moving around just enough to keep the referee from stopping the proceedings. After the horn sounded to end the fourth round, however, it was evident that Penn had nothing physically or emotionally left. As he leaned headfirst against the cage in exhaustion, an impromptu conference amongst his handlers on whether or not to continue became moot when the fight was stopped by Dean on advice from the ringside physician. There was no argument whatsoever from Penn or his entourage.

Displaying his characteristic class, GSP delayed his celebration until he had crossed the cage and kneeled by his vanquished foe to honor his competitive spirit.

Earlier in the evening, Lyoto Machida kept his undefeated professional MMA record intact with a first round TKO victory over Thiago Silva. Machida may be the best in the world at fighting while backing up, and Silva found his aggressive style working against him. Machida took his opponent down and knocked his opponent down twice”all counters as Silva was coming forward and Machida backing away. As the first round entered its final seconds, it appeared that Silva started to ease up in anticipation of the horn. Machida used this opportunity for another takedown, and then nailed his surprised opponent with a powerful punch that ended the fight.

Ross Everett is a widely published freelance writer and highly respected authority on sports betting odds comparison. He writing has appeared on a variety of sports sites including sportsbooks and betting odds portal sites. He lives in Las Vegas with three Jack Russell Terriers and an emu. He is currently working on an autobiography of former energy secretary Donald Hodell.

NFL Preseason Handicapping Basics

By Ross Everett, February 9, 2010 9:03 am

Among the sports betting public there’s a lot of conflicting opinions about betting NFL preseason games. That’s not really surprising, since there doesn’t seem to be much middle ground on the subject. Overly cautious handicappers would argue that preseason football is a poor wagering opportunity. Some of the more obnoxious tout services would have you believe that short of a fixed game there is no greater “lock” that preseason football. Like most things that produce such polarized opinions, the truth is probably somewhere in the middle of the two extremes. Preseason NFL football is a unique proposition for the sports gambler, but when approached with caution, discipline and knowledge it can yield some profit.

The most compelling argument against preseason wagering is simply that the games don’t count. While there are often spots during the regular season where teams may seem more or less motivated, in theory they all want to win. That’s not something that can be taken as a ‘given’ during the preseason, however, as the individual agendas of NFL coaching staffs can very widely. Some might want to win games to establish a winning attitude, others might put a greater focus on working in a new offensive or defensive scheme. Others may prioritize evaluating talent at key positions, while others may simply want to make it through to the regular season without any significant injuries. With all of the uncertainty swirling around preseason football, handicapping wins and losses against the pointspread can be exceedingly difficult.

But like the old saying goes “every dark cloud has a silver lining”. And the divergent agendas at play in preseason football can be seen as precisely why it is a good wagering opportunity. For example, say the Superbowl champion Pittsburgh Steelers are set to play an ‘also ran’ team like the Houston Texans. By regular season standards, the Steelers would almost certainly be favored. In the preseason, however, they’ll often have a different agenda for the individual game. A “better” team has more concern about protecting key players. and usually has fewer personnel decisions to deal with. They don’t need to worry about implementing coaching changes, or creating ‘team chemistry’. As a result, ‘better’ teams frequently approach preseason games as a mere annoyance.

On the other hand, consider the ‘lesser’ team in a preseason matchup. They often have a number of key starting positions they need to fill, along with backup positions up for grabs. They may have new coaching staffs that players want to impress, new offensive or defensive schemes to implement. Most significantly, ‘lesser’ teams often view the preseason as an opportunity to build team chemistry or create a winning attitude. A team trying to rebuild can benefit from winning *any* games, regardless of whether or not they count in the standings. For a league doormat, a win over an elite level opponent can serve as a rare highlight of a losing season.

Even teams that put a low priority on preseason games don’t want to lose them all. For this reason, a longterm winning situation has been to bet on teams that lose their first two preseason games outright. Over the past twenty years, 0-2 teams in this spot have produced a winning percentage right around 60%.

There may be no greater determining factor of a team’s preseason success than the philosophy of their head coach. Some coaches just don’t like to lose *any* game, and usually these hyper-competitive teams are good preseason bets. Bill Parcells, for example, was legendary for his serious approach to preseason games. The coaches that he mentored like the NY Giants’ Tom Coughlin have to some extent carried on this legacy. While the “good” preseason coaches are often reflected in the pointspreads assigned to their team, a motivated team is almost always worth a look.

One of the best tools that a handicapper has at his disposal during the preseason is the Internet. Actually, it’s a great tool year round but during the preseason it is invaluable. The best source of information on coaching philosophies, game plans, injuries, lineup changes, etc, are the local sports pages of NFL teams. Basically, the situation during preseason is that there is a lot of interest in the team and a lot of anxious beat writers looking to write stories. The problem is that there is little in the way of real news, and for that reason you’ll find the sort of minutiae on teams and players from which you can often extract relevant handicapping information. Even if there aren’t any nuggets of handicapping gold, you can at least get a feel for the coach’s goals for the game and the amount of playing time that key players will see. Sometimes coaches will come right out and say who will play at what juncture of the game, and will occasionally go on record that personnel decisions like evaluating all of the guys they’re considering for the backup defensive secondary jobs are more important than winning. Clearly, operating with this knowledge is a distinct advantage and operating without it can be fatal. There’s nothing more frustrating than betting on a team only to have them look like they could care less whether or not they win the game. During the preseason, however, it can frequently be prevented with some simple research and analysis.

In conclusion, there are certainly strong opportunities for profit in NFL preseason wagering but its essential to understand that it cannot be approached in the same manner as the regular season. And, as always, its important to remember that there will be more strong opportunities down the road and that discipline and rigor in handicapping is just as crucial in the preseason NFL as it is at any other time of the year.

Ross Everett is a experienced freelance writer experienced in travel, poker and sports handicapping. He is a staff handicapper for Anatta Sports where he is responsible for providing daily free sports picks. In his spare time he enjoys fine dining, fencing and deep sea diving. He lives in Las Vegas with four dogs and a pet coyote.

Rio Beats Out Chicago, Two Other Cities To Claim 2016 Summer Olympics

By Ross Everett, February 6, 2010 8:53 am

South America will host the Summer Olympic Games for the first time in 2016, as Rio De Janeiro, Brazil was awarded the honor on Friday. Rio beat out the US choice of Chicago, Illinois along with Tokyo, Japan and Madrid, Spain to earn the right to host the games. Despite a high pressure effort from the American power elite–ncluding President Barak Obama and TV gabfest queen Oprah Winfrey–Chicago was the first city eliminated from contention. Tokyo was the next to go, before Rio got the nod over Madrid in the final round of balloting.

Bookmakers offered odds on the host city choice, with Rio listed as second favorite at +200. Chicago had been the wagering favorite at most books, particularly after President Obama got involved personally in the US bid effort. Chicago was bet as high as a -300 favorite, while Madrid and Tokyo were priced in the +250 range. Some suggest that Tokyo didnt deserve to have such short odds, but was the beneficiary of regional pride from the notoriously enthusiastic betting population of Japan.

Luiz Inacio Lula da Silva, President of Brazil, got the better of his US counterpart Barack Obama The Brazilian leader stressed the unfairness that South America had never hosted the games in his speech to the committee;

“It is a time to address this imbalance. It is time to light the Olympic cauldron in a tropical country.”

The Olympic committee was apparently swayed by this presentation and paid no mind to Rios many downsides. It is without a doubt the most dangerous of the finalist cities, where drug cartels and armed bands of thugs roam without impunity. Well do to Rio citizens are used to removing watches and jewelry before they drive anywhere lest they be targeted by carjacking brigands. Rios murder rate is also one of the highest in the world. Brazilian bid officials have stressed that security will be a priority at the games and it better be lest the Olympics turn into a bloodbath. For the time being, however, the mood in Rio was one of celebration with over 50,000 residents dancing and partying in the streets.

Some IOC members suggested that the summary dismissal of Chicagos bid was more of a rebuke of the notoriously corrupt USOC. The last two Olympics held in the US were tainted by crime and corruption. The’96 Atlanta Olympics were disrupted by a terrorist bombing, while the 2002 Salt Lake City Winter Games were marred by a well known bribery and corruption scandal. Some suggested that US President Obama’s quick and perfunctory visit was taken as more of an insult by the delegates than anything else.

Ross Everett is a widely published widely published freelance sports writer and respected authority on sports betting odds comparison. He writing has appeared on a variety of sports sites including sportsbooks and sportsbook directory sites. He lives in Las Vegas, Nevada with three Jack Russell Terriers and an emu. He is currently working on an autobiography of former interior secretary James Watt.

MMA’s Bobby Lashley Back To Pro Wrestling

By Ross Everett, February 4, 2010 8:46 am

Not long after his demolition of Japanese pop culture icon Bob Sapp, fformer WWE superstar turned MMA fighter Bobby Lashley announced that he had signed a deal to return to full time professional wrestling competition with the US #2 promotion TNA. Lashleys last in-ring pro wrestling appearance came in Mexico on a show for Lucha Libre promotion AAA.

Reports suggest, however that hes not giving up his MMA career. In interviews prior to the TNA signing Lashley indicated that he was leaving the door open to return to pro wrestling for its significant financial upside, while remaining committed to his shoot fighting efforts. Lashley trains in Florida with the prestigious American Top Team, and ran his record to 4-0 with his victory over Sapp in late June. A press release issued by TNA this morning further validated his suggestions that he planned to do both sports. Lashey himself is quoted as saying:

I want to do both because I can. TNA is giving me the opportunity to compete in both sports which I have a passion for. I will bring MMA fans to wrestling and wrestling fans to MMA

TNA President Dixie Carter also praised Lashley in announcing the signing:

This is a great opportunity for Bobby to do something that has never been done before. He is the perfect ambassador for both sports. We are excited to have him join TNA, he is a true star that brings so much to the table as a member of our roster.

TNAs claims that Lashley is the first active MMA fighter to compete full time in pro wrestling, however, is nothing but hyperbole. Its very common in Japan, though the Japanese fans for whatever reason are better able to compartmentalize an athlete competing in shoot fights like MMA while simultaneously appearing in worked (eg: pre-determined) pro wrestling contests. In fact, Josh Barnett, originally slated to face Fedor Emelianenko at the ill fated Affliction: Trilogy event still makes several appearances a year for Antonio Inokis Inoki Genome Federation (IGF) promotion. Lashley isnt even the first to pull the feat in the US, though hes definitely the highest profile fighter/wrester to turn the trick since MMAs overwhelming boom in popularity. Dan The Beast Severn at one point simultaneously held the UFC heavyweight title and the NWA heavyweight title in pro wrestling.

Lashley left the WWE in early 2008 under some degree of mystery and a hint of controversy. He indicated at the time that his departure was not of his own volition but due to circumstances beyond his control. Making this assertion more curious was the fact that Lashley had been used in high profile storylines by the WWE and was very popular among fans. The plot thickened when it was reported that unlike most wrestlers leaving the promotion Lashley wasnt subject to a standard non-compete agreement. Speculation at this point suggested that he may have left in response to a racial incident, a theory given more validity when WWE writer (and former member of the Fabulous Freebirds tag team) Michael Hayes was suspended for a racial slur. Neither Lashley nor the WWE has ever confirmed the reason for his departure.

After leaving pro wrestling, Lashley began training for MMA building on an extensive background of amateur wrestling from both college and the military. Lashley certainly has the physical gifts to compete at the highest level in MMA at 63 and 250 lbs. Some even suggest that he may have more potential than Lesnar due to a possible edge in speed and agility. Lesnars recent unification of the UFC heavyweight title and amazing surge in mainstream popularity may give the promotion reason to take a second look at Lashley.

Ross Everett is a widely published freelance sports writer and highly respected authority on sports betting odds comparison. He writing has appeared on a variety of sports sites including sportsbooks and sportsbook directory sites. He lives in Las Vegas with three Jack Russell Terriers and a kangaroo. He is currently working on an autobiography of former energy secretary Donald Hodell.

UFC 85 Flashback: Alves Defeats Hughes In Lopsided Main Event

A day after failing to make weight for his fight against Matt Hughes, Thiago Alves dominated the former UFC welterweight champion en route to a 2nd round TKO victory. The main event at UFC 85 in London was somewhat anticlimactic to the fans at the O2 Arena who considered the semifinal matchup between Manchesters Michael Bisping and Jason Day the biggest fight on the card. Bisping actually improved upon his excellent showing against Charles McCarthy at UFC 83 and pummeled Day mercilessly from the top mount position until the fight was stopped just past the 3 minute mark of the first round.

Hughes didnt make any excuses following his one sided loss, saying simply that hes a good fighter and he got me. The longtime king of the UFCs welterweight division also gave notice that his career as an active fighter was drawing to a close, suggesting that he had one fight left and challenging Matt Serra in what presumably would be his retirement match.

The end came early in the 2nd round as Hughes was caught coming in by a devastating knee strike. He fell to the canvas in a heap and referee Herb Dean was jumping in to stop the contest before Alves could follow up with any punches. As the ringside physician entered the ring to check on the fallen fighter, Hughes gave an indication that his knee was injured. Replays showed that his knee buckled under him in a very awkward fashion as he fell and while the extent of the damage is yet to be determined Hughes indicated in the postfight interview that it was messed up.

Michael Bisping simply overwhelmed Jason Day en route to a lopsided TKO victory. Bisping built upon the improved boxing skills he demonstrated at UFC 83 by unveiling an impressive ground and pound attack. Day never really got anything going and by the last minute of the fight was simply trying to cover up to prevent damage from Bispings elbows and hammer fists. Between his move down to the middleweight division and his improved technical striking skills, Bisping looks like a different fighter. His post UFC 83 suggestion that he wanted a fight with Anderson Silva seemed premature at the time, but following another devastating performance its starting to look much more realistic.

In other action, Mike Swick used an array of high kicks and a 7 reach advantage to coast to a unanimous decision over Marcus Davis. Davis, a former professional boxer, was unable to get inside against his lanky opponent and was never really in the fight. Like Bisping, Swick may have made an excellent career choice by moving down in weight. His height and reach, combined with a well rounded striking game, makes him a particularly different matchup at the lower weight.

A controversial point deduction for a strike to the back of the head cost Nate Marquardt his match against Thales Leites. Marquardt was solidly in charge for the entire fight, but suffered a point deduction for an illegal knee strike in round one. While that infraction was valid, replays of the 2nd round deduction for the strike to the back of the head gave the impression that he was penalized for a legal strike to the side of the head. The 2 point deduction changed the outcome of the fight, with Leites winning a split decision by the scores of 28-27, 28-27, 27-28. Marquardt was obviously disappointed in the outcome, but to his credit handled the loss with class despite the questionable nature of the outcome.

In the opening PPV match, another controversial ending saw Fabrico Werdum defeat Brandon Vera by 1st round KO. The fight had been evenly contested up until the stoppage, with Werdum scoring a couple of takedown and Vera countering with some effective punching. Late in the first round, Werdum got a full mount and began to fire a series of punches. Vera was clearly defending himself and didnt appear to be hurt at all when the referee jumped in to stop the fight. Vera said that hed answered that he was OK when asked by ref Dan Miragliotta and that he was just trying to ride out the round from that position.

Ross Everett is a freelance sports writer and noted authority on sports betting odds comparison. He writing has appeared on a variety of sports sites including sportsbooks and sportsbook directory sites. He lives in Southern Nevada with three Jack Russell Terriers and a kangaroo. He is currently working on an autobiography of former energy secretary Donald Hodell.

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